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A New Look for the Growing Gracewell Healthcare

Gracewell Healthcare, a leading provider of care for older people, has today announced a refresh of its brand as the provider seeks to reinforce the personalised care and service offered throughout its current homes and prepares to open new homes across the country.
 
As part of the refresh, every home will be renamed, there will be a new colour scheme and the website (Gracewell.co.uk) has been improved so it is now accessible on all mobile devices, and provides even more comprehensive information for people considering care for older people.
 
To create closer ties to the local communities they are part of, every Gracewell home is changing its name accordingly. For example, Highclere House in Weymouth will become Gracewell of Weymouth; Oakwood House in Edgbaston will become Gracewell of Edgbaston. Full list of home names in Notes to Editor. The changes are intended to bring together every home in the provider’s expanding portfolio, which is set to grow from 15 to 21 over the next year.
 
The refresh also includes a new logo and clean, modern, purple colour-scheme, which will be used across Gracewell Healthcare’s homes, as well as a brand new website – gracewell.co.uk  – with a host of improvements. The new logo includes a lotus flower, which is a symbol of beauty and rebirth, signifying Gracewell homes as a place where older people are supported by stylish surroundings and an expert, caring team.
 
The website improvements include:
•       An enhanced search function, which allows visitors to search for Gracewell homes using geographic criteria;
•       Easier site navigation on a mobile-friendly platform for optimal viewing and interaction
•       Useful resources for older people, their families and professionals, including a redesigned Gracewell blog that will launch in the coming weeks with the latest news and research regarding Alzheimer’s and dementia, and care and nutrition for older people;
•       Updated home-specific pages, which feature highlights from recent events, beautiful photos and testimonials from current residents and family members.
 
Gracewell’s Managing Director Amanda Scott said:
 
“This is an exciting new chapter for Gracewell Healthcare today, uniting residents and staff up and down the country, bringing them even closer to the communities they serve. Anyone who has visited a Gracewell Healthcare home knows what makes them stand out is the high quality of care provided in a health-focused, luxurious setting. Today’s relaunch of the brand and website should make identifying that quality easier than ever before”.

Notes to Editors:
 
You can find details on what every Gracewell Healthcare home will be changing its name to on the table below and by visiting gracewell.co.uk.

Abercorn House, All Saints Care Village  Gracewell of Camberley, A Care Village 
Amherst House, Horley Gracewell of Horley Park
Highclere House, Weymouth Gracewell of Weymouth
Kentford Manor, Newmarket Gracewell of Kentford
Oakwood House, Edgbaston Gracewell of Edgbaston
Parker Meadows-Bungalow, Fareham Gracewell of Fareham
Pemberley House, Basingstoke Gracewell of Basingstoke
Randell House, Camberley Gracewell of Hawley
Rossetti House, Frome Gracewell of Frome
Salisbury Manor, Salisbury Gracewell of Salisbury
The Pines, Hove Gracewell of Hove
The Ridings, Church Crookham Gracewell of Church Crookham
The Shelbourne, Sway Gracewell of Sway
Bayfield Court, London Gracewell of Chingford
Maids Moreton Hall, Buckingham Gracewell of Maids Moreton