Gracewell of Adderbury care home to ‘travel the world’ in 12 weeks as part of new campaign

Residents and team members at Gracewell of Adderbury care home are setting sail on a 12-week journey visiting new countries each week from the comfort of their care home.

The ‘Around the World in 12 Weeks’ initiative will see the care home celebrating each country they visit by organising various activities and events. These are set to include language lessons, virtual tours of famous landmarks, enjoying local music, and experiencing each country’s culinary delights as prepared by the care home’s dining team. Every week will also culminate in a ‘Celebration Day’ where Gracewell of Adderbury will come together to celebrate and immerse the care home within each country’s culture.

Starting on 12th April in France, Gracewell of Adderbury will go on to visit countries such as Italy, South Africa, Mexico, China and India.

The extensive travel itinerary has been launched as part of Gracewell Healthcare’s #NewDawnNewDay campaign to encourage those who may be considering moving into a care home to take the step with a sense of reassurance in this new chapter of their lives.

The campaign, which comes as the country gradually emerges into a new dawn after COVID-19, also aims to reveal the meaningful lives led by care home residents and encapsulate their dreams and ambitions for the months ahead. Gracewell Healthcare also hopes that #NewDawnNewDay will inspire people to join the care sector to pursue rewarding and fulfilling careers.

Speaking of the campaign, Arlene Acuavera, the General Manager of Gracewell of Adderbury said:

“We believe that every person deserves to live a life of purpose and self-worth, no matter what their age. The last 12 months here at Gracewell of Adderbury has proven to be the most difficult time - since the home opened back in 2017. Whilst we have worked hard to ensure the safety of all of our residents, team members and families, we feel the time has now come to reflect on the positives as COVID restrictions start to ease. By introducing our home into the New Dawn, New Day campaign, this is a chance for all of us to engage with each other and celebrate cultures from all around the world. As we start to welcome families and visitors back to the home, slowly, they too will experience the feel of what it means to be part of a large family, working together to create a way of living that provides safety above all else, but also a lifestyle that’s beneficial to those who need it most.”


To find out more about Gracewell of Adderbury, click here.

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