Gracewell Healthcare has been revealed as finalists for the prestigious award of ‘Residential Care Provider of the Year’ at the 2021 HealthInvestor Awards.
Gracewell received the shortlisting in recognition of their exceptional efforts throughout 2020 across each of their 46 care homes and within their Support Office.
Over the course of the year their resident-centred approach not only maintained the delivery of high-quality care built around the individual, personalised needs of residents, but their dedication towards this overarching objective of bringing ‘a sense of purpose and self-worth to everyone’, ensured that the organisation were able to deal effectively with the testing circumstances that emerged as a result of the pandemic.
The HealthInvestor Awards were also impressed by Gracewell’s exceptional efforts to protect the physical and emotional wellbeing of residents and team members alike during the crisis. At the outset of the pandemic, they established a COVID-19 Task Force which drew on expertise from across the organisation to understand the evolving challenges presented by the pandemic and implementing appropriate strategies to minimise the risk to the health of residents and team members. In addition to this, Gracewell introduced industry-leading enhanced visiting protocols and PPE deployment, all to an exceptional standard, as a result of the extraordinary commitment displayed by team members. These efforts also resulted in the care home provider’s CEO, Dr Natalie-Jane Macdonald, being awarded an MBE for her efforts to healthcare, particularly during this period.
Alongside their heroic efforts to manage the pandemic, Gracewell also delivered innovative initiatives and campaigns throughout 2020. This included the launch of a #CelebrateCareHome campaign, a movement that helped to combat negative sentiment around care homes and the entire social care sector. This innovative campaign included their care homes creating entertaining, human, and uplifting videos on the TikTok social media platform, helping to positively change the perception of the sector.
The award nomination adds to a number of other honours that Gracewell Healthcare have already been shortlisted for, including four shortlistings at the upcoming Care Home Awards.
Gracewell will discover if they have been successful in the HealthInvestor Awards during a ceremony set to take place on 13th September at Grosvenor House Hotel in London.
Speaking of their shortlisting for the prestigious award, Dr Natalie-Jane Macdonald MBE, UK CEO of Gracewell Healthcare, said:
“We’re extremely proud to have been revealed as a finalist for this fantastic award. The efforts of every team member across the organisation this past year has been nothing short of incredible. It is terrific to see that our mission to enable all our residents and team members to live purposeful and fulfilling lives is being recognised. This vision has been fundamental in delivering industry-leading initiatives and campaigns that have cemented our strong reputation within the industry.”
Further information on Gracewell Healthcare’s #CelebrateCareHomes campaign can be found here.