Why work in Marketing at Gracewell?

Gracewell - Support Office Female 2

Our residents' stories are our story - Gracewell exists to enable life, and we're proud of the impact our teams have on our residents.

Our award winning Marketing department ensures that our internal teams clearly understand Gracewell's vision, and prospective residents and their loved ones see the real Gracewell. Our teams are creative in their approach, obsessed with detail and accuracy and critical to the smooth running of the organisation.

"The fundamental essence of marketing is to listen to our markets and most importantly to our customers. At Sunrise and Gracewell we deliver resident-centred care services to well over 2,000 residents in the UK, we put our customers at the heart of our marketing strategy to understand their needs and their expectations and what they will require in the future. This keeps us ahead of our competitors and enables us to deliver a great customer experience."

Jen - Head of Marketing


The team covers the whole marketing mix - from running photoshoots in homes to collateral creation, through to advertising campaigns and high-level brand strategy. Anything with the Gracewell brand on it started as an idea in the marketing department.

We offer excellent benefits, from pensions through to discounts at retailers and reward outstanding work through our 'Heart and Soul' awards. Our teams deliver exceptional care, so we care for them.

Gracewell is committed to helping our staff progress and grow, with regular training and supervision, development opportunities and study support. If you work with Gracewell, you'll be encouraged to follow your ambitions and expand your skills too.

Gold Award for Brilliance in PR and Communications

Our #CelebrateCareHomes campaign won the Gold Award for Brilliance in PR/Communications. The campaign was launched in July 2020 and aimed to unite residents, praise all of the care home staff efforts during Covid-19 and to highlight all that is great about living in care homes.

“Our #CelebrateCareHomes campaign championed the vital work of our care homes as well as all those within the care home sector during the pandemic. To have won a Gold Award for this campaign is a validation of not only the campaign’s success, but of the truly heroic actions of all team members, residents and their family members in the fight against COVID-19." - Jen Walker, Head of Marketing

Read our recruitment brochure

To find out more about your future at Gracewell, and hear from current staff and residents, please take a look at our interactive recruitment brochure. We've created this brochure to help you to understand our recruitment process and to find out about all the great reasons why Gracewell is a great place to work.

Female care assistant